Turning the page of profit with Fifty Shades

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From viral musicals to cooking classes, the steamy pages of the “Fifty Shades” trilogy are turning into hot profits — not just for author E L James — but also for companies who are capitalizing on the brand.

The stories — which have sold over 31 million copies worldwide — focus on the sexual relationship between the handsome and wealthy Christian Grey and the submissive Anastasia Steele.

The books have a special shelf in New York sex shop Babeland.

Co-founder Claire Cavanah.

SOUNDBITE: Claire Cavanah, Babeland, co-founder, saying (English):

“There is such a giant surge of interest in this kind of sex that we have devoted a whole series of workshops to explaining how to use the toys, how to have this different, sort of, power dynamic in bed.”

A more subtle dose of Ana and Christian’s world can be enjoyed through “Fifty Shades of Grey: The Classical Album”.

The CD, which debuted at No. 1 on the classical charts, was co-produced by James.

SOUNDBITE: E L James, author, saying (English):

“I write to music all the time – I have music playing in my headphones and I have a huge playlist for all these – for writing – various songs for various things and some of them actually made it into the books.”

Causing uproar, the Damson Dene Hotel in England replaced its night stand bibles with copies of “Fifty Shades”.

And a cooking school California has turned some of the book’s naughty highlights into tasty delights like playroom pretzel ropes and bondage-wrapped shrimp.


But while millions may be fans of the so-called “Mommy-porn”…


Others won’t recommend it to their friends, saying “Fifty Shades of Grey” is just too shady for them.

SOUNDBITE: Ellen, saying (English):

“I’ll tell them not to read it.” (laughs)


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